Marketing Dynamics
Marketing Dynamics

  • Experience the exciting world of marketing and public relations by applying the latest social media marketing strategies

  • Design and deliver powerful marketing plans and advertising campaigns to solve real-world business challenges

  • Be a solution provider to local business owners in a competitive environment 



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Marketing Dynamics Career Tree:

Marketing Dynamics Career Tree




Marketing Dynamics Sequence of Courses:

  Career Awareness
Career Exploration Career Preparation Career Training
Recommended Course Sequence Principles of Business, Marketing and Finance
(1 credit)
Sports Marketing
(.5 credits)
and
Advertising
(.5 credits)

Social Media Marketing
(.5 credits)
and
Virtual Business 
(.5 credits)
Practicum in Business Management
(2 credits)


Marketing Dynamics Courses:

Principles of Business, Marketing, and Finance
In this course, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management principles.

Sports and Entertainment Marketing
This course will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and entertainment. The areas this course will cover include basic marketing concepts, publicity, sponsorship, endorsements, licensing, branding, event marketing, promotions, and sports and entertainment marketing strategies.

Advertising
This course is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. The course explores the social, cultural, ethical, and legal issues of advertising, historical influences, strategies, media decision processes as well as integrated marketing communications, and careers in advertising and sales promotion. The course provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge.

Social Media Marketing
This course is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts.

Virtual Business
This course is designed for students to start a virtual business by creating a web presence, conducting online and off-line marketing, examining contracts appropriate for an online business, and demonstrating project-management skills. Students will also demonstrate bookkeeping skills for a virtual business, maintain business records, and understand legal issues associated with a virtual business. 

Practicum in Business Management (Internship)
Students apply technical skills to address business applications of emerging technologies. Students develop a foundation in the economic, financial, technological, international, social, and ethical aspects of business to become competent consumers, employees, and entrepreneurs. Students enhance reading, writing, computing, communication, and reasoning skills and apply them to the business environment. Students incorporate a broad base of knowledge that includes the legal, managerial, marketing, financial, ethical, and international dimensions of business to make appropriate business decisions. 

What type of student should take these courses?

  • Creative students interested in working with a team and learning about Marketing.
  • Students seeking to learn more about the basics of all things Business, Marketing, and Finance - specifically learning to create and market their own ideas.



Careers Related to Marketing Dynamics:

Marketing Manager, Brand Specialist, Online Marketing Strategist, Retail Store Manager, Sports Agent, Direct Sales, Marketing Assistant, Advertising Associate